What do LoveShackFancy, La Goulue and Mount Sinai all have in common? They are all originally from New York, and they can all now be found along the palm-tree lined streets of Palm Beach. It is no doubt that Hamptons-lovers have always had an affinity for Palm Beach. After all, they are both two of the nation's most exclusive resort communities. Aside from the tropical landscaping, not much else differentiates Meadow Lane in Southampton from South Ocean Boulevard in Palm Beach. In fact, many of the mega-wealthy have oceanfront estates in both towns.
Recently though, there is a new wave of much younger Hamptonites who are fleeing south with families (and nannies) in tow. Unlike their predecessors, it seems like they are here to stay past the winter season. The recent Covid-19 pandemic and social unrest may have spurred this mass migration but as boutiques, restaurants and hedge funds follow, it doesn't seem like this trend will slow down anytime soon.
Restaurants La Goulue, Saint Ambroeus and Le Bilboquet all opened during the pandemic and have all performed better than they could have ever imagined. It also helps that NYC based LoveShackFancy's whimsical and mostly cotton fashion designs make for the perfect South Florida attire. Relocated New Yorkers certainly appreciate these familiarities as they adjust to life in the Sunshine State.
The Hamptons didn't become what it is today until the 1980's, and perhaps we are currently witnessing something similar unfold in Palm Beach. Welcome to Hamptons South!